Soleá Botanicals is a self-care brand focused on natural treatments and organic beauty. The challenge was to create a&nbsp;minimal yet luxurious identity&nbsp;that reflects authenticity, well-being, and premium care.

Most wellness brands struggle to balance&nbsp;approachability&nbsp;with&nbsp;luxury aesthetics. Soleá wanted to stand out by merging earthy authenticity with high-end elegance.

Colors:&nbsp;Muted greens, earthy browns, and beige for natural authenticity.

Typography:&nbsp;Minimal serif paired with clean sans-serif for balance.

Visual Language:&nbsp;Soft imagery, natural textures, lifestyle mockups.

Catalog:&nbsp;A full brand catalog highlighting services with clean layouts and imagery.

Brand Voice:&nbsp;Calm, trustworthy, and expertise-driven.

Soleá Botanicals

Conducted user research, designed wireframes, prototypes, and high-fidelity UIs for web/mobile.
Collaborated with engineers, designers and PM for seamless execution

Assisted in designing visual content for digital and print campaigns, focusing on brand identity, layout, and typography. My role involved creating engaging graphics for social media, newsletters, and promotional materials, while also participating in brainstorming sessions to generate innovative design concepts.

Actively supported strategic user research and marketing initiatives, applying UX-driven approaches to understand reader preferences and behavior.
Conducted data analysis and consumer insight mapping to identify patterns in audience engagement, which directly contributed to a 10% increase in sales performance during the internship period.
Collaborated with cross-functional teams to translate research findings into actionable marketing strategies, strengthening the link between user needs and business goals.
Enhanced decision-making processes by using research-backed insights to optimize campaign targeting and customer experience touchpoints.

Designed and executed marketing campaigns by applying user-centered research and data-driven insights.
Conducted in-depth market research, audience segmentation, and trend analysis to identify behavioral patterns and emerging opportunities.
Generated actionable reports through an extensive study of projects and target audiences, supporting evidence-based decision-making.
Contributed to the conceptualization of strategies that aligned consumer needs, brand positioning, and market dynamics.

Designed and optimized social media content tailored to platform-specific user behavior, ensuring higher engagement and brand consistency.
Supported growth initiatives by developing and executing campaigns that increased website reach and audience interaction, leveraging insights from user data and performance metrics.

Social media for La Adorn

Client needs: Colour shade- royal blue&nbsp; logo type - minimal, diamond like shapetypography- clean ,easy to read

SOCIAL MEDIA GRID DESIGN ( 1 MONTH )&nbsp;

Designing contextual Split View to reduce cognitive overload.

Branding & Social media

In collaboration with&nbsp;Shreem Partners, a cybersecurity training company specializing in&nbsp;deepfake fraud prevention, our team designed and delivered a&nbsp;strategic eBook&nbsp;aimed at:

The eBook served as both a&nbsp;thought-leadership asset&nbsp;and a&nbsp;lead-generation tool&nbsp;for Shreem Partners’ B2B audience.

I contributed to both&nbsp;content strategy&nbsp;and&nbsp;design direction, focusing on clarity, authority, and usability.

FINAL E-BOOK DELIVERABLE(PDF)&nbsp;

Educating businesses on AI-driven fraud through strategic design

E-Book on Deepfake Fraud Prevention

Modern brands—from skincare to jewelry to beverages—rely on Instagram grids as a storytelling tool. The challenge was to create cohesive brand-specific feeds for multiple industries.

Objective:To design&nbsp;social media grid mockups&nbsp;that communicate unique brand personalities while maintaining balance and consistency.

Challenge: Each brand required a&nbsp;different tone&nbsp;(luxury, wellness, heritage, lifestyle). Needed to balance&nbsp;visual cohesion&nbsp;with&nbsp;content variety.

The revamps created&nbsp;stronger, more consistent visual identities, increasing the perception of credibility and aspirational value.

Reflection:This project proved the importance of&nbsp;micro-consistency&nbsp;in building brand trust on social platforms. Even small details in icon style or highlight covers affect overall perception.

Concept Project (Social Media Branding & Grid Design)

Social Media Revamps

The project explored repositioning Wall’s ice cream (Magnum range) on Instagram to&nbsp;portray indulgence as luxury.

My Role:&nbsp;Visual DesignerDeliverables:&nbsp;Instagram Grid, Social Media Revamp

Ice cream is usually marketed as fun and playful. Magnum needed a&nbsp;luxury twist&nbsp;to stand out, aligning with its tagline&nbsp;“Pleasure you deserve.”

Soleá Botanicals

Overview

The Challenge

Design Direction

Final Deliverables